The best is not enough

I caught a few episodes of Firefly on TV the other day and was suitably gobsmacked – I’d forgotten just how good it was.

I mean, I’ve always known it was awesome and I’ve blogged before about its connection to my descent into scriptwriting …

The Morning Star

…but I’d forgotten just how good it was. It’s truly exceptional and I’d say it’s got to be one of the best Sci-Fi shows (if not the best of all shows) ever made.

There are shows  I love more (Doctor Who for example) but, to me, nothing is as consistently good as Firefly was.

Every single person involved in Firefly was at the top of their game – dialogue, stories, characters, set design, actors, direction, music, costumes … just superb.

firefly-cast-science-channel

And I find that really depressing. Firefly is the HTC of science fiction.

Every year HTC make (what most reviewers agree is) the best premium smartphone. In terms of features, design and software they’re ahead of the pack* – a perfect storm of loveliness wrapped in sheer beauty …

And no one buys them.

Well, not no one. Nearly no one.

I’ve had a few now, three in a row I think. Every 18 months I go looking for something different, because I have no brand loyalty and just fancy a change … and every time I end up buying another one because there doesn’t seem to be any competition.

Still, me aside, it’s near enough to no one to make it quite rare to see anyone toting one.

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Which must be incredibly frustrating for the HTC boffins – every year they make the best phone. Everyone tells them it’s the best phone … and they still can’t sell any.#

Okay, so a large part of that is down to advertising budgets. There tends to be a huge correlation between advertising spend and best selling phone. HTC don’t have the budget to compete with Samsung or Apple – the lower level of sales does make sense.

But damn it must be frustrating. Just knowing you’ve done the best you can do, that everyone involved is at the top of their game … only to find out your best isn’t good enough.

Just like Firefly.

I’m not as good a writer as Joss Whedon. I’m just not. There’s no shame in that. Just like there’s no shame in an animated movie not being as good as a Pixar one. Not being as good as someone who’s exceptional still leaves plenty of room for merely being better than good enough.

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That’s fine.

But if, as with Firefly, being that good still isn’t good enough … well, that’s just faintly depressing, isn’t it?

Or is it?

Maybe.

Maybe not.

Maybe knowing something truly exceptional can still fail takes the pressure off? Maybe it’s a comforting thing?

Bullshit or not?

I mean, if Firefly and HTC can fail by being the best of the best, then maybe being lower down the scale and failing is fine too?

Maybe.

I don’t know.

What I do know is, although it’s a crying shame there will never be any more Firefly, there’s still half a season and a movie and that’s plenty of awesomeness to keep anyone happy.

If you haven’t experienced the awesomeness, it’s never too late:

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* In some areas well ahead, in some just a little ahead, in one or two a teensy bit behind. Everyone has a preference for OS or design and everyone’s opinion is correct because the reality is the difference between the top ten smart phones in any given year is so minimal it may as well not exist … but the general consensus, when rolled up into one uber-opinion, tends to favour an HTC over their competitors.

You may disagree … and you’re entitled to do so. You’re just wrong.

# Obviously they must sell some and indeed do sell plenty or they wouldn’t keep making them … it just feels like this sometimes. You’d think the phones  which consistently top the best phone charts would at least place somewhere in the top ten sales charts.

I would anyway.

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Categories: My Way, Someone Else's Way | Tags: , | 1 Comment

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One thought on “The best is not enough

  1. Pingback: 2015 | The Jobbing Scriptwriter

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